The authors

Roger Peverelli
Roger Peverelli (50) is a partner at VODW, a leading strategy consultancy operating out of The Netherlands, and an expert in strategy, innovation and building customer centric organisations in financial services. Throughout his career he was, and still is, involved in the creation of a range of new products and service concepts, with deep consumer insights as the single most important point of departure, including entire new businesses for a number of blue chip financial services companies across the globe. Roger has worked in virtually every European country, the Americas and Asia.
Roger has published numerous articles and interviews on financial services strategy and innovation. He is regularly invited to share his vision at conferences at conferences and business schools and to participate in boardroom sessions. Roger is advisor the Microcredits for Mothers Foundation.

Reggy de Feniks
Reggy de Feniks (45) is founding partner at 9senses, strategy and marketing consultants, based in Barcelona, Spain. He holds 22 years of international business experience, amongst others as managing consultant at VODW, mostly in banking and insurance with specific expertise in strategic partnerships, new proposition development, market entry, sales strategy and building customer centric organisations. He successfully concluded assignments for multinationals in over 40 countries across the globe.
Reggy has an MBA background (Rotterdam, Michigan and Wharton). He is frequently speaker at international conferences and has given classes and workshops at MBAs in The Netherlands and Spain. Reggy has published various articles, related to the financial industry, international marketing and innovation.

VODW was founded in 1983. With 100 professionals VODW occupies a leading international position in strategy consultancy, dedicated to helping clients dramatically improve their market performance. What differentiates VODW is that it always takes customers as the single most important point of departure.
With this customer focus VODW has built a strong track record within service industries, in B2B and B2C markets. Services in the broadest sense of the word: financial services, telecommunications, utilities and energy, but also industries in which services are becoming an important part of the offering such as automotive, durables and FMCG. VODW is based in the Netherlands, and operates worldwide.

9senses is a strategy consultancy based in Barcelona, Spain and working worldwide in various industries, amongst which financial services. 9senses supports companies in various business areas such as strategy development, innovation, sales growth strategy, international market entry strategies, customer satisfaction & loyalty improvement programs and building customer centric organisations. 9senses is an international partner of VODW.